We build consumer brands autonomously.
Formulation to doorstep, run by agents. We move atoms at the speed of bits.
Great consumer brands can now be built autonomously.
Consumer was never gated by ideas. It was gated by the grind of hundreds of small decisions a week across labs, factories, freight, retailers and ad accounts, each one cheap to make and expensive to make well.
That grind is now tractable. An agent can read a formulation study, brief a contract manufacturer, argue about MOQs, redraw a carton, launch a creative test and reorder stock before a human has finished reading the thread.
So we stopped building software for brand teams and started building the brands. Each one is an experiment in how much of a real, physical company can run without a human in the loop — and every experiment makes the next launch cheaper.
A slice of the agent decisions.
Why we replaced SQL-over-MCP with a sandboxed shell with psql, pandas, and files — and kept the model's context for judgment instead of data transport.
We're announcing a $4.3M seed round led by General Catalyst to build an AI-native consumer brands company that owns, launches, and operates brands end-to-end.
A small team of engineers and operators building the factory that builds the brands.
If the problem pulls at you, tell us what you'd build.
INTRODUCE YOURSELF→
